How
does it work?
First you choose the search
terms you would like
to appear for, such as “buy
chocolate”. Then you
put in a bid for how much
you are willing to spend
every time someone clicks
on your link, for example
£0.80
If you have bid the highest
you appear at the top, if
you are the 2nd highest
you are 2nd and so on. Every
time someone clicks on your
link however you pay the
search engine (google) a
fee. You can choose to spend
as much or as little as
you like, and have as many
search terms as you like.
Why use us?
A badly handled PPC campaign
can result in a large spend
of money with very little
result. An example: if you
were selling chocolate,
and bid in a very high amount
on the word “chocolate”
you would be in 1st place
when someone types ‘chocolate’
into Google. However, there
are lots of people who type
chocolate into the search
engines that aren’t
looking to buy chocolate,
but are just interested
in it. You could end up
having many visitors but
no customers. Someone typing
in “buy chocolate”
on the other hand IS looking
to buy – there are
many companies competing
on this search term so it
would be quite costly to
appear for it. The key is
along side your main search
terms, is to find the cheaper
less used terms which bring
customers but cost little,
for example if you sell
heart shaped chocolate the
term “love chocolate”
“chocolate hearts”
would not only be cheaper
because less people are
bidding on them, but those
people searching for “chocolate
hearts” are actually
looking for what you sell
and are therefore more likely
to become customers.
A good pay for click Management
Company can make the difference
between making money from
your campaign, and giving
your profit margin to Google
in PPC fees.
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More
information
If you have any questions,
whether you are merely curious
or you are seriously looking
for someone to handle your
campaign, please do not
hesitate to use our contact
seo page or give us
a call on 0845-257-0337.
Please note that as believers
in organic optimisation,
we give discounts to anyone
who does both organic and
PPC in combination.
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